Some Lessons from a Founder on Building a New Market Research Team: Kristen Turnbull

Written By Dan Paech

This conversation is with Kristen Turnbull, Founding Director at CoreData WA and deputy managing director of CoreData Group. Kristen has more than 10 years’ experience running market research projects across Australia and founded the WA business in 2017.

We discussed:

  • how she launched the CoreData Western Australia office in Perth from scratch

  • what principles she uses in recruiting and team building

  • what tools are helpful to manage a team, and

  • how she engages and motivates her team. 

Dan Paech
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